Connecting people through thoughtful positioning, meaningful content, and compelling storytelling.
The PR Wine Down Podcast, launched July 2020
Join public relations vets April White and Laura Schooler as they
gab, analyze, dissect, commiserate--and, in some cases--kick the door down on the PR industry.
The PR Wine Down on YouTube.
Laura Schooler on how to think about yourself and do what you love while so many are "staying at home."
time+creativity+pma=do what you love
Corporate Thought Podcast, April 2020
About Us
SchoolerCommunications provides PR, media relations, social media, brand positioning, content creation, content marketing, media training, and communications strategy and execution to consumer and b-to-b clients at all stages of growth and maturity. We thrive on working with business clients and individuals who are creatively motivated and looking to re-introduce themselves or increase their visibility in new ways.
We are available for long and short term engagements and projects.
Industries include, but are not limited to: professional services, financial services, entertainment, media, sports and the arts.
SchoolerCommunications also maintains a professional network of experts in every facet of marketing/communications including, but not limited to, visual brand identity, video production and editing, web design and development, advertising, event planning, and white paper development, to enable clients to achieve their evolving business goals.
Bio
Laura Schooler is a public relations/communications/social media professional
with vast in-house, independent & agency experience in diverse sectors, working
with individuals at every level of expertise and prominence. Her unique background
combines high-level financial/professional services with corporate and “grassroots”
entertainment, media and sports. This provides her with the perspective to lead
programs within highly regulated organizations that have significant financial
responsibilities, while also developing innovative initiatives with creative
personalities amidst the constantly changing tech and media landscape.
Ms. Schooler has years of experience leading PR and communications for top professional
and financial services companies including Marsh & McLennan Companies and PwC, as well
as entertainment companies including Clear Channel Entertainment (now LiveNation).
For more on Ms. Schooler's background, please visit her LinkedIn page:
Laura Schooler
Founder, SchoolerCommunications
Skills & Services
- Corporate Reputation Management & Positioning
- Social & Digital Media
- Executive Communications & Visibility
- Media Relations
- Issues & Crisis Management
- Content Development & Marketing
- Creative Writing
- Key Performance & Metrics Measurement
- Project, Team, Agency & Budget Management
- Brand Positioning
- Media Training
Our Clients
Client Reviews
Laura was recommended to me by a mutual friend who thought she could help me raise the profile of Woodstock
Sessions live music VIP recording events at my studio in Saugerties, NY. She created ideas and content -
photos, interviews, videos, etc. - that drove social media activity, quickly resulting in a near quadrupling
of Facebook followers and engagement. She led and supported public relations initiatives and developed
marketing/sponsorship opportunities that enhanced events and extended our reach across related genres and
products. She is an enthusiastic ideas generator and a devoted fan of music who we thoroughly enjoy collaborating with!
Michael Birnbaum
WOODSTOCK SESSIONS/APPLEHEAD RECORDING
February 12, 2019
I met Laura when she was looking for property in Asbury Park, NJ where I (among other things) work as a real
estate agent. She was referred by a mutual friend and we hit it off pretty quickly. About a year later I hired
her to help me with PR and social media for the launch of my band's new album. Not only did she help me to get
media coverage, including an amazing full page review, she took all associated photos, videos and developed
and executed social media initiatives (not to mention tackling my EPK). Additionally, she proactively devised
new and creative ideas to help build my overall "entertainment" image - as a commercial actor, a storyteller,
and more. Her involvement has undoubtedly helped build and shape my public persona(s), and I look forward to
continuing to collaborate with her! www.carlchesna.com
Carl Chesna
Your trusted resource for everything real estate!
February 1, 2019
Laura worked for me for three years at PwC. She is brilliant, funny and highly skilled. Her client counseling
skills are top drawer and she has a knack for helping others "see around the corner." I can honestly say that
were I to take another corporate communications position, I would recruit Laura without hesitation. She's the best.
Chris Atkins
Adjunct Professor at Marist College
January 29, 2019
Laura has helped me realize my dream, including the launch of my short film, EIGHT, as well as getting my speaking
and storytelling practice up and running. Through her work, including media relations, social media, writing, creative
thinking and sound strategic and moral support, I have been able to advance in leaps and bounds toward my goal of
helping to save lives by bringing awareness to suicide, substance abuse, and how to effectively process emotions
in a positive fashion. I recommend and trust her wholeheartedly.
Steve Mason
Actor at SAG-AFTRA
January 29, 2019
Laura schooler is a professional savy artististic writer, she paints pictures with her words.
Adam/ Scott Heller/Stargardt
owner kifka+heller/ BLANK BOUTIQUE
June 15, 2008
